Moe

Moe (pronounced “mo-eh”) is that fuzzy, protective, heart-squeezing feeling you get when a character is just too pure for this world. It’s not just cuteness—it’s “I must protect this bean at all costs” energy. Big eyes, clumsy moves, shy blushes—moe is the reason we simp for cinnamon rolls. Think Tohru (Miss Kobayashi’s Dragon Maid) or Rem (Re:Zero). Warning: prolonged exposure may lead to pillow purchases. Also see Cinnamon Roll and Kawaii.